Transforming a brand whilst navigating & preserving brand equity.
For this project to be successful a tight balancing act between getting the correct tone for the target audience, levelling up the overall fidelity of the brand, and not upsetting the status quo.
Designing for a change-averse customer base is difficult, and comes with a unique set of challenges for which research is essential.
Overview
Name:
NutSystems
Industry:
Hydroponics
Project Type:
Brand Refresh / Campaign
Scope of work:
Campaign theme, Asset packs for customers, 7-week email campaign, social media posts for NutSystems channels, Product Brochure.