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    <loc>https://www.jamesmichaelyoung.co.uk/ocd-brand-guidelines</loc>
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    <lastmod>2026-02-16</lastmod>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>Cover page of a style guide for OCD, Odour Control Developments, featuring a black and white design with bold white text saying 'Style Guide' and a blue circular logo next to 'OCD' and the subtitle 'Odour Control Developments'.</image:caption>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>A colorful page with a blue background, large yellow speech bubble shapes, and the word 'Hi!' in bold black letters. There is a block of text on the right explaining brand and communication guidelines.</image:caption>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>Table of contents page with a bright yellow background, black text, and a large word 'Contents' in the center.</image:caption>
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    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>Colorful webpage with a yellow half-circle background and pink base, featuring the text 'About Us' in large black font and small text at the top indicating it is an 'OCD Style Guide,' version 01, updated September 2024.</image:caption>
    </image:image>
    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>Pink webpage with text 'We've got odour in our crosshairs' and a photo of a wet dog with yellow crosshair lines over it.</image:caption>
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    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>A website page with a pink background, featuring a large title that says 'Our brand personality' and an image of four colorful turtleneck sweaters, white, red, yellow, and green, hanging on a rack.</image:caption>
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    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>Cover page of a style guide titled "Voice &amp; Style" with a yellow background, large black text, and green abstract shapes.</image:caption>
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    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>Green webpage with black and green text titled "Our Writing Tone &amp; Voice" discussing communication style and brand tone.</image:caption>
    </image:image>
    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>A green marketing style guide page with black text, featuring quotes about freshness and personality, and paragraphs explaining brand tagline guidelines.</image:caption>
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    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>Colorful publication cover with yellow background, large blue shapes, and black text that reads "Brand Logo"</image:caption>
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    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>Blue background with a black and white circular logo, the text 'OCD' and beneath it 'Odour Control Developments'.</image:caption>
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    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>A presentation slide with a blue and white background, displaying a logo, a title 'Primary Lockup', and a description about the OCD brand logo, alongside a circular black and blue logo and the text 'OCD Odour Control Developments'.</image:caption>
    </image:image>
    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>A graphic design style guide page titled 'Lockup Assembly' showing instructions for logo and wordmark alignment. It includes a sections with diagrams and text about icon height, separation, and vertical alignment, and features the logo 'OCD' with the subtitle 'Odour Control Developments'.</image:caption>
    </image:image>
    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>A presentation slide with a blue and white background describes a logo style guide. On the left, it has the title 'Without Full Name' in large, bold black text and a paragraph explaining the logo's use. On the right, there is a black and blue circular logo and the letters 'OCD' written in black.</image:caption>
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    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>Page of a style guide titled 'OCD Style Guide Version 01' with a large blue section on the left containing text about vertical lockup and a white section on the right displaying a black and blue circular logo with the letters 'OCD' and the words 'Odour Control Developments' underneath.</image:caption>
    </image:image>
    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>Page from an OCD style guide featuring a blue section with large title 'Icon-Only Lockup' and descriptive text, and a right side showing a circular icon with black outline and blue fill.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ef62f4a079080fa50a196b/84f9358a-a420-45af-b0b3-21b7419ae8c6/0007_OCD_Home-Range-Guidelines_Brand-Guidelines17.png</image:loc>
      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>A branding style guide page showing the title 'Color Variations' with instructions, and four logo variations labeled as 'Color, Dark', 'Color, Light', 'Dark', and 'Light'. The logos are circular designs with the letters 'OCD' beside them.</image:caption>
    </image:image>
    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>An informational page about clear space in logo design. The left side has a blue background with black text explaining the concept of negative space around a logo. The right side displays a diagram of a logo with surrounding gray circles and a black and blue circular element, labeled "OCD".</image:caption>
    </image:image>
    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>A style guide page for logo placement, showing instructions for positioning a logo on a document, with examples of preferred and alternate placements.</image:caption>
    </image:image>
    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>Title page of a style guide titled 'Brand Colors' with a black background and a large blue curved shape.</image:caption>
    </image:image>
    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>Color swatches and labels for brand colors blue, lemon, orange, linens, and bubblegum, with text about color consistency and brand representation.</image:caption>
    </image:image>
    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>A page from a style guide showing different product colors with their names, color codes, and hex values. The colors include Lemon, Linen, Orange, Lavender, Bacarat, Sauvage, Original, Cherry, Wild Berry, Creed, and Oud, each displayed as a colored square with labels and codes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ef62f4a079080fa50a196b/6e3a0e5c-2777-461a-9599-9b39ca983f43/0007_OCD_Home-Range-Guidelines_Brand-Guidelines23.png</image:loc>
      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>The image shows a two-page document or book spread discussing the use of black and white in branding. The left page has a white background with black text, titled "Using White &amp; Black," explaining the importance of black and white in design. The right page is completely black with white text indicating "OCD Style Guide" and "Version 01."</image:caption>
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    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>A digital style guide page displaying three columns of color swatches labeled with percentages: blue, yellow, and green. The left side contains text about using brand colors without editing and the importance of color tints.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ef62f4a079080fa50a196b/ef51474c-ce85-4ab3-83aa-8e2804f9888f/0007_OCD_Home-Range-Guidelines_Brand-Guidelines25.png</image:loc>
      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>Bright yellow background with large orange curved shapes and black text reading 'Typography' and smaller text indicating 'OCD Style Guide' and version details.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ef62f4a079080fa50a196b/146a0675-8db8-4c9d-ac3e-d34996ddb5d9/0007_OCD_Home-Range-Guidelines_Brand-Guidelines26.png</image:loc>
      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>An orange style guide page for the Gilroy sans serif font, with the title 'Gilroy' and text descriptions about its features and acceptable alternatives.</image:caption>
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    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>A style guide page for the typeface Gilroy, showing different weights including Gilroy Bold, Light, Medium, and SemiBold, with sample text and character sets, on an orange background.</image:caption>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>An orange webpage layout illustrating typography style guide, including headings, usage, and specific font details for various heading levels, with a sidebar description of website heading principles.</image:caption>
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    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>An infographic style digital style guide page with an orange background. The text is divided into labeled sections such as Typography, Paragraph, Strong or Bold, Block Quote, Text Links, and Body Text, providing style details and examples for each category.</image:caption>
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    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>Cover page of a style guide with a bright yellow background, blue geometric shapes, and black text reading "Photography" and smaller texts indicating version and update information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ef62f4a079080fa50a196b/98ed212d-2ab1-471c-ae54-f8b99e5e4163/0007_OCD_Home-Range-Guidelines_Brand-Guidelines31.png</image:loc>
      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>Screenshot of a webpage titled 'What we’re aiming for' with sections 'Fresh &amp; Aspirational' and 'Demonstrative', discussing brand photography goals, on a blue background with a minimalistic design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ef62f4a079080fa50a196b/66ce5a96-f13c-478a-80d1-a42f67d83e73/0007_OCD_Home-Range-Guidelines_Brand-Guidelines32.png</image:loc>
      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>A blue page from an OCR style guide with examples of portrait photography, showing four portraits of women and a dog, and descriptive text about portrait photography.</image:caption>
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    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>A digital design page titled "Examples" from an OCR style guide, showing four interior and product photographs on a blue background with black text about still-life shot composition.</image:caption>
    </image:image>
    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>A webpage titled 'Examples' showing product shots of OCD odor control products, including deodorants in blue, black, green, and yellow containers, with instructional text on photography guidelines.</image:caption>
    </image:image>
    <image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>A colorful infographic titled 'Brand Collateral' with a yellow background, large green abstract shapes, and small text indicating it is part of an OCD style guide, version 01, updated September 2024.</image:caption>
    </image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>Diagram of packaging label layout with dimensions and design elements, including a barcode, product name 'DEO-MAX', and descriptive text.</image:caption>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>Guide for designing packaging labels, showing dimensions, color, and layout specifications with a product barcode and logo placement instructions.</image:caption>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>A page from a packaging style guide showing a detailed layout for a rectangular label with OCR text, barcode, and branding elements, including green, black, and white colors.</image:caption>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>Guide for designing packaging labels, showing a layout with guidelines, color and margin instructions, and examples of label placement and content.</image:caption>
    </image:image>
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      <image:title>OCD Brand Guidelines</image:title>
      <image:caption>A packaging design guide for OCD brand, showing layout, labels, and safety symbols, with detailed instructions for vertical labels and color specifications.</image:caption>
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    <lastmod>2026-02-16</lastmod>
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