I help small businesses to stand out from the crowd by creating logos & identity systems, informed by market research, that channel their natural personality.
Make your first impression a lasting one with market-focussed branding that attracts your tribe.
✅ Differentiate
✅ Foster trust
✅ Find your niche
✅ Validate
✅ Become irreplaceable
Featured Work:
NutSystems
A brand refresh that revisits the past, including some refreshing new visuals while reinforcing the original idea behind the brand and pushing those roots out no many new customers and re-engaging lost ones.
Miller Fitness
A full branding project for a personal trainer dipping his toes in entrepreneurship. Staying away from masculine and gritty visual styles, the goal was to create a unisex visual language and story which resonates people looking for the mental health benefits of exercise.
Intelligent Watering Systems
Breathing new life into a long-lived brand to drive up sales, carving a place in the forefront of the market. Backed by a solid product launch, this refresh and campaign drove sales to new heights.